Going to Ikea in a country other than your own is a very strange experience. Everything is the same, but it isn’t. Other than the Ikea stores in Toronto the only other one I’ve been to is the Ikea in Toulouse.
The first time I went I felt disconnected, almost as if I were dreaming. All the same stuff in all the same places in the store. Same displays, same layout. The only difference was that tags and prices were French and Euros – actually francs at the time.
The same Swedish meatball dinner special at the cafeteria.
There were some small differences, a couple of duvet covers I hadn’t seen in Toronto, very long curtains for very high ceilinged rooms, no hot dogs at the snack bar, but essentially, it was the same place.
I find it comforting somehow.